Web Analytics Manager
Gibraltar
Spain
Dates: Please Contact Us for updates
Description:
Our client is searching for a Web Analytics Manager to analyze online marketing, e-mail marketing and website user behavior using quantitative and qualitative methodologies to provide recommendations to improve site performance, marketing programs and our customers' digital experience to meet business objectives. Responsibilities: * Help build and expand our cyber analytics practice.
* Identify, scope, propose, and manage the analysis and interpretation of clients' internal and external data to support business decision-making.
* Design and recommend appropriate analytic methodology, approach and tools.
* Define key metrics to measure web site performance, construct tracking dashboards and maintain general reporting structure
* Create, monitor, track and report appropriate web metrics versus established goals daily, weekly and monthly
* Recommend website changes based on insights drawn from site analysis and competitive drivers that improve overall performance, traffic and customer experience;
* Present statistical conclusions/recommendations and actionable insights.
* Perform statistical data analysis and modeling.
* Write POV documents for clients regarding the latest trends and developments in the web analytics area
* Develop state of the art approaches to analyze online customer behavior including experience path, customer profiles, browsing behavior, content effectiveness and customer segmentation.
* Liaise with vendors
Qualifications:
* 5-7 years experience in analyzing web data such as online traffic, click stream data, web usage statistics, log-based data collection, cookie-based and site landing page optimization; ideally with high-traffic e-commerce destinations
* Demonstrated marketing experience tracking campaigns, creating custom variables and performing funnel/fall-out analysis.
* Familiarity with best practices for analyzing user behavior online as well as general tracking set-up and data interpretation.
* Strong analytical background, demonstrating an ability to collect data, analyze trends, and identify key marketing insights
* Experience with Omniture implementations.
* Strong understanding of Internet marketing business models and metrics as well as competitive and consumer research principles, marketing analysis and statistical methods.
* Experience coordinating multivariate or A/B testing on live sites.
* Understanding of web architecture and technologies and their relationship to capturing traffic data for analysis.
* Experience with SQL and a strong background in math or statistics.
Salary / Pay: Salary based on experience
Experience Required: yes
This Program is open to
European
Participants.
Recruit Gibraltar's Mission Statement: We are the leading recruitment agency in Gibraltar helping candidates find jobs in Gibraltar.
Year Founded: 2006
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